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GDPR Compliance

Effective Date: 24 November, 2025

Sayy AI is designed to meet GDPR requirements end to end, including clear lawful bases for processing, strict data minimisation, strong encryption in transit and at rest, granular access controls, defined retention policies, and documented procedures for data subject rights, data processing agreements, and international data transfers.

1. Who We Are

We are an online platform that helps people embed conversational agents, sell products & services,
accept payments, and manage leads, all in one place.

For most of the information we collect, we act as the “data controller.”

2. Scope of this Notice

This notice explains:

  • The personal data we collect,
  • Why we collect it,
  • How we store, secure, transfer, and share it, and
  • The rights you have over that data.

It applies to:

  • Visitors to our public website
  • Account holders (workspace owners, team members, collaborators)
  • End-users who interact with an embedded agent (for instance, asking a question or making a purchase)

3. Personal Data We Collect

CATEGORYEXAMPLESCOLLECTED FROMPURPOSE/LAWFUL BASIS*
IdentityName, username, profile pictureYouContract – to create and manage your account
ContactEmail, phone, social linksYouContract, Legitimate interest – onboarding & support
BillingCountry, tax ID, card last 4 digitsYou / payment processorContract, Legal obligation (tax records)
Usage & LogsApp actions, chat transcripts, IP address, browser details, cookiesYour browser / our serversLegitimate interest – service analytics & fraud prevention; Contract – provide chat logs & insights
Content you uploadKnowledge-base files, product images, form responsesYouContract – operate the platform
Marketing preferencesNewsletter opt-in statusYouConsent

*See Section 4 for legal bases.

We do not intentionally collect special-category data (race, religion, health, etc.). If you upload such data,
you’re responsible for having a lawful basis to do so.

4. How and Why we use your Data

PURPOSELegal basis (Art. 6 GDPR)
Provide and secure the service; personalise dashboards; store chat historyContract
Process payments and issue invoicesContract & Legal obligation
Send product updates, security alerts, and transactional emailsLegitimate interest
Run analytics to improve features and performanceLegitimate interest
Send marketing newsletters or beta invitationsConsent – withdraw any time
Detect, investigate, and prevent fraud or abuseLegitimate interest & Legal obligation

Whenever we rely on legitimate interest, we do a balancing test to be sure your privacy isn’t overridden.

5. Cookies & similar tech

We use first-party cookies for login sessions and security, plus cookieless analytics tools. Detailed cookie list → [placeholder link].

6. Sharing your data

RECIPIENT TYPE ROLESAFEGUARDS
Cloud-hosting providerHosting & storageEU data centres, ISO 27001
Payment processorsPCI-DSS card processingStandard Contractual Clauses (SCCs) where required
Email & messaging toolsTransactional email, notificationsData Processing Agreements + SCCs
AI-model providersGenerate natural-language responsesRequests are pseudonymised; SCCs if processed outside EU/UK
Analytics platformProduct-usage insightIP anonymisation; EU hosting

We never sell personal data.

7. International transfers

When data leaves the EU/UK we rely on adequacy decisions, SCCs, and additional technical safeguards (encryption in transit & at rest).

8. Security Measures

  • TLS 1.3 with HSTS
  • Encryption at rest (AES-256)
  • 2-factor authentication for staff & production systems
  • Annual penetration tests and continuous bug-bounty programme
  • Least-privilege IAM roles & automated log monitoring

9. Data Retention

DATA TYPERETENTION PERIOD
Account dataLife of the account + 30 days
Billing records7 years (tax law)
Chat logs & user contentUntil deleted by the workspace owner or as configured
Support tickets2 years after closure

Back-ups roll off after 30 days.

10. Your rights under GDPR

You can: access, rectify, erase, restrict, port, or object to processing of your data, and withdraw consent at any time. Use in-app settings or the
contact method in Section 15. We reply within 30 days. You may also lodge a complaint with your local supervisory authority.

11. Automated decision-making

We don’t make decisions with legal or similarly significant effects solely by automated means.

12. Children’s data

The platform isn’t directed at children under 16. Let us know if a child’s data was submitted and we’ll delete it promptly.

13. Data breaches

We follow documented procedures to detect, report, and investigate personal-data breaches. If a breach poses a high risk to you, we’ll let you know and notify authorities, within 72 hours.

14. Changes to this notice

We sometimes update this page for legal or operational reasons. Major changes are announced in advance via email or in-app notice. Check the “Last updated” date to see the current version.

15. Contact us

For privacy questions or to exercise your rights, please use privacy@sayy.ai

Need a Data Processing Addendum (DPA)?

Workspace owners can request and e-sign our standard DPA in Settings → Compliance. It incorporates the EU SCCs 2021/914 and the UK IDTA by reference.

Quick-read summary

  • We collect only what’s needed to run the service, process payments, and improve features.
  • Your data is encrypted, never sold, and shared only with carefully vetted providers.
  • You control your data - edit, export, or delete it anytime.

Everyone is talking about AI.
Let’s make AI talk about you.

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